Selling Your Home

Staging and Repairs
With our vast experience it gives us significant insight into what really appeals to home buyers. The first thing we do as REALTORS is to advise and to help you “stage” your home properly. This may consist of painting, of minor cleaning or major de-cluttering. What is important to remember is that price and the condition of your home is what will sell it. The current marketplace controls price but you can control the condition of your home.

Gather Information
This is the process of documenting the details, features and upgrades that comprise your home. Heating, Air Conditioning, Plumbing, Electrical, Roofing, Windows, Amenities, etc. This is very important due to the fact that buyers want to know these details.

Pictures
This is the most important part of the presentation of your home. We want to create a beautiful first impression. Our professional photographers will take numerous wide angle pictures that will reflect the entire scope of each room. These pictures will set your home apart from your competition.  Many listings in the MLS don’t have any pictures or the ones that were taken are absolutely terrible. Some buyers won’t even look at a home without pictures or if the pictures are dark, out of focus and taken by an amateur.  About 90%+ of all home buyers start their search on the internet and believe me they are looking for nice pictures of their future home. The beautiful pictures will bring many more home buyers to your home to view and to potentially purchase your home. This is an extremely important factor in the marketing of your home.

Virtual Tours
We create a “Virtual Tour” with images of your home. These are important for several reasons. First, buyers often do their initial home search based on homes with virtual tours. Secondly, most IDX providers (realtor.com etc…) post homes with virtual tours higher on their index pages than homes without them.

Flyers.
Create Professional Color Flyers for Buyers and REALTORS

Marketing
Our main goal in selling your home quickly and efficiently is to bring as many qualified and prospective home buyers as possible to your home. These people are the primary focus of our marketing efforts. Our marketing plan combines the resources of the Internet with, yard signs, direct mail, email campaigns and networking in order to target prospective home buyers.

Internet Marketing
The Internet is the main choice of over 90% of all home buyers when searching for homes.  To properly and effectively market your home your REALTOR must thoroughly understand the Internet. We are E-Pro certified (Internet Professional) and our website has a very strong Internet presence.

Custom Web Pages
We create a custom website specifically for your home expressing your home’s most attractive qualities. The actual address of your home is used to host this web site. (www.1234AnyStreet.com).

Internet Exposure
Pictures and the information about your home are circulated to all the major real estate websites on the Internet to help increase the exposure of your home and the chances of a quick sale.

California Regional Multiple Listing Service (CRMLS)
We are members and have access to the nation’s largest and most recognized Multiple listing Service that consists of more than 78,000 Real Estate Professionals with potential buyers.

Contact us for a Free Comparative Market Analysis